Done-With-You vs. Done-For-You Marketing: What’s Right for Your Business Stage?

If you’re a coach or consultant looking to scale, you’ve probably realized that growing your business requires more than just showing up online—it takes strategy, execution, and consistency. But the question is: Do you want someone to do it for you—or with you? That’s where the distinction between Done-With-You (DWY) and Done-For-You (DFY) marketing comes in. Both approaches can help grow your visibility and convert leads—but choosing the right one depends on where you are in your business journey. At V360, we help coaches and speakers make this decision strategically—not based on trends or pressure, but on data, capacity, and goals. The Problem: DIY Burnout Is Real Many coaches start with DIY marketing—writing their own emails, designing Canva graphics, manually posting on social media. And while it works for a while, the cracks eventually show: -Inconsistent messaging -Long delays between launches -Lack of time to actually coach or lead -Missed revenue from unoptimized campaigns That’s when the decision becomes clear: it’s time to get help. But not all help looks the same—and that’s where DWY and DFY support come into play. [1] What Is Done-With-You (DWY) Marketing? In a Done-With-You model, you’re still in the driver’s seat—creating content, making decisions—but you have strategic and technical support behind the scenes. This might look like: -Having someone help plan your campaign while you write the emails -Working with a strategist to optimize your funnel -Getting accountability and feedback on your social media content DWY support is great for early-stage business owners who want to keep their voice and vision front and center but need structure, strategy, and professional execution. It also works well for those who enjoy being involved in the process but don’t want to handle everything themselves. [2] What Is Done-For-You (DFY) Marketing? Done-For-You marketing is a full-service approach. You hand over the strategy and execution to a partner who manages it all, from planning to publishing. This often includes: -End-to-end email campaign creation -Full social media management and content production -Website and funnel builds -Launch and retargeting ad campaigns DFY works best for coaches and thought leaders who are scaling fast, running programs, and simply don’t have the time to oversee every detail. They want a trusted team that understands their brand and can deliver results consistently. [3] How V360 Helps You Choose What Works At V360, we don’t force clients into a cookie-cutter model. As your Business Productivity Partner, we assess your business stage, available resources, and capacity to create a strategy that fits. Here's how we guide the decision: For DWY Clients: -You want to stay involved creatively -You’re still finding your brand voice -You need a framework and accountability -You have time to contribute to content We support you with campaign planning, analytics, and tech setup—so you’re not flying blind, but you’re still steering the ship. For DFY Clients: -You’re fully booked or scaling a group program -You’ve validated your offers and messaging -You need a team who can execute without hand-holding -You’re ready to reclaim time and focus We become your extended marketing team—creating, optimizing, and managing your content systems, backed by your real campaign data. A Data-Backed Approach to Delegation Whether you choose DWY or DFY, your marketing needs to be grounded in measurable performance. At V360, we don’t make decisions based on assumptions—we track metrics like: -Lead source attribution -Email engagement and conversion rates -Campaign ROI -Funnel performance This means we’re not just guessing what works—we know what works, based on your numbers. Final Thoughts: Growth Starts with the Right Kind of Support There’s no “right” or “wrong” model—only what fits your current capacity and goals. The real mistake is trying to do everything yourself for too long. Whether you need strategic support or full implementation, V360 is here to help you scale smarter, not harder. Because behind every thriving coaching business is a team that knows how to execute with precision. Ready to find your perfect-fit marketing support model? Schedule a strategy call with us today. References [1] https://www.redpandas.com.au/blog/marketing-done-for-you-vs-marketing-done-by-you/ [2] https://hbr.org/1999/01/is-your-company-ready-for-one-to-one-marketing [3] https://www.indeed.com/career-advice/career-development/marketing-strategies-attract-retain-customers